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OK Go videography
The musical rock band OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube. Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later. Their video for Needing/Getting, released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 32 million views on YouTube.〔(【引用サイトリンク】url=http://www.sbnation.com/2012-super-bowl/2012/2/5/2773416/2012-superbowl-commercials-ok-go-chevy-sonic )〕 Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.〔 Many of the videos also use long or single-shot takes, which ''Salon''s Matt Zoller Seitz claims "restore() a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference". The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year. The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards."This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video, UK MVA Awards – Music Video of the Year Winner 2010, among others.
The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including The Guggenheim Museum,〔(【引用サイトリンク】url=http://www.guggenheim.org/new-york/press-room/news/3758 )〕 The Museum of the Moving Image,〔(【引用サイトリンク】url=http://www.movingimage.us/exhibitions/2013/04/03/detail/spectacle-the-music-video/ )〕 The Edinburgh International Film Festival,〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/here-it-goes-again-ok-gos-latest-homemade-video-on-treadmills-added-by-vh1-69955182.html )〕 The Los Angeles County Museum of Art,〔(【引用サイトリンク】url=http://breesays.buzznet.com/user/journal/6722401/ok-video-release-party-lacma/ )〕 The Los Angeles Film Festival,〔(【引用サイトリンク】url=http://www.lafilmfest.com/about/festival-history/timeline-2010/#.UfaO6mTzZCc )〕 and the Saatchi & Saatchi New Director's Showcase.〔(【引用サイトリンク】url=http://www.saatchi.com/new_directors_showcase )〕
In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."
==Style==
OK Go's distinctive, choreography-heavy performance style first originated from a 1999 appearance on the Chicago-based public television show "Chic-a-GoGo"; WBEZ radio personalities Peter Sagal, Jerome McDonnell of Worldview, Gretchen Helfrich (formerly of Odyssey) and Ira Glass pretended to play instruments to "C-C-C-Cinnamon Lips" as OK Go danced, because the band wasn't allowed to play live on the show. On August 31, 2006, OK Go appeared live at the 2006 MTV Video Music Awards performing their treadmill routine for "Here It Goes Again". On November 7, 2006, OK Go released a deluxe limited edition CD/DVD of the album ''Oh No''. The DVD contains their music videos (dancing and playing instruments), a video of 180 fans performing the "A Million Ways" dance for a YouTube contest, previously unseen footage, and a behind-the-scenes look at their treadmill rehearsals for the "Here It Goes Again" video and for the MTV VMAs.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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